Why Adsense and YouTube Go Hand in Hand

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Why Adsense and YouTube Go Hand in Hand

Monday, 03 March 2008 23:14

YouTube’s creation of video units offers webmasters a way to increase their Adsense earnings, while at the same time enhancing their websites.

Through this program, Adsense users can place a video unit on their website. The video unit is customizable, and can be modified to fit the color scheme and design of the website. Income is generated when viewers click on companion ads (either text or image) that are displayed at the top of the video unit, or text overlay ads that appear at the bottom of the video screen. Like the original Adsense ads, video unit advertising payment is based either on CPC or CPM.

Video content is obtained either by choosing content categories, individual content providers, or by accepting automatically target video - much the same as ads are automatically placed, based on the website’s keyword content.

Adding the video units, or widgets, to a website is simple. The webmaster copies and pastes code into the website. The Adsense help center offers step-by-step instructions to make the process easier. The Adsense blog also provides ongoing tips for managing video units and controlling the YouTube content that streams to the publisher’s website.

Industry analysts say there is a lot of potential here. With Google’s Adsense network already in place, merging that network with YouTube’s extensive video content catalog will change the face of online and video marketing. For publishers already using Adsense, this could mean significantly more income. Google will share revenue with both site owners and content providers.

According to reports, more than 100 content providers from YouTube are presently contributing video to the program.

Some publishers feels the potential is great, because video does attract a viewer’s attention. The program will be a “win-win” for website owners and advertisers, they say. The key will be in the relevance of the video feeds to the website.

“The better the match, the more profitable these video ads will be,” said one webmaster.

The concern among site owners seems to be solely based on the relevance of video feeds to site content. While it is still too early to tell whether Google will need to tweak the selection process, some users are reporting good matches so far. One user said search parameters are saved in the profile, which the webmaster can easily alter at any time. Only videos tagged with specific terms related to his content are shown, and any changes made to the profile are reflected in the videos served to his site.

Adsense recommends that website owners take care to provide highly focused, relevant keywords as a way to ensure the best possible match between site content and the video that is fed to the site.