Somewhere along the line you may have learned that people have various styles of learning.  When you as a business person are able to appeal to more than one method of learning you not only make it easier for your clients to benefit from your products, you also demonstrate a desire to communicate effectively with your audience.  So how do people learn?

Visually.
Kinesthetic
Auditory.

Visually is easy to understand.  These people generally learn by seeing things or reading them.  They learn by reading or watching a tutorial.  Diagrams and maps generally make sense to these people and they often respond in conversation with “I see” or “Do you see?”  When they describe things they describe how they look.

Kinesthetic learners learn by immersing themselves into a system.  They’re hands on people.  These types of learners are generally able to take something apart and put it back together easily.  If they’re learning a dance step they learn by walking through it.  If they learn how to design a website, they learn by doing it.  They’re hands on and will often describe things by feel or by process.

Auditor learners learn by hearing.  These people generally retain things they’ve heard much better than things they’ve read or seen.  These people will often say, “I hear what you’re saying.”

Now these are broad generalizations and many people learn in a combination of styles and when people are able to combine styles, say they can read a book and hear the book via audio then they are significantly more likely to retain the information.  Or if they can participate in an online seminar and then have a recording of that seminar then they’ll retain that information much easier.  

When you add an audio recording as a part of your product offerings you’re helping your customers retain the benefits of your information products and you’re demonstrating to them that you’re passionate about meeting their needs.  In addition, audio recordings can be shared very easily and thus your awareness may grow simply from adding an audio version of your information product.  Audio recordings really are a great technology!

Published by Charles C. Boustany